Hydrate Soft Softening Treatment
What It IsNourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
What It DoesNourishes and adds touchable softness to dry, color-treated hair.
What Else You Need to Know
‚Ä¢ Key ingredients include Shea Butter and Almond Oil.
‚Ä¢ Signature aromatherapy blend of Cardamom, Cedarwood, and Sandalwood.
‚Ä¢ ZeroSulfate, 100% Vegan Formula.
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex¬Æ is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.