Pureology
Style + Protect Mess It Up Texture Paste
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What It Is
Medium hold styling paste that provides flexible control with soft texture and shine.What It Does
Gives soft hold and texture and protects color-treated hair from color fade, heat damage and environmental stressors.What Else You Need to Know
• Key ingredient Vegetable Protein.
• Signature aromatherapy blend of Tuberose, Almond Milk, and Cedarwood.
• ZeroSulfate, 100% Vegan Formula.
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
How To
Apply a pea-sized amount into fingers and emulsify. Shape the hair using your fingers and style as desired.
PRO TIP: For extra control while braiding, place a pea-sized amount onto the back on your hand. As you braid, use your fingers to take small amounts and smooth flyaways. For maximum texture, apply a pea-sized amount to the palm of your hand. Mist Texture Finishing Spray into your plam and blend. Shape the hair using your fingers.
Ingredients
