Style + Protect Mess It Up Texture Paste
What It IsMedium hold styling paste that provides flexible control with soft texture and shine.
What It DoesGives soft hold and texture and protects color-treated hair from color fade, heat damage and environmental stressors.
What Else You Need to Know
‚Ä¢ Key ingredient Vegetable Protein.
‚Ä¢ Signature aromatherapy blend of Tuberose, Almond Milk, and Cedarwood.
‚Ä¢ ZeroSulfate, 100% Vegan Formula.
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex¬Æ is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
Apply a pea-sized amount into fingers and emulsify. Shape the hair using your fingers and style as desired.
PRO TIP:¬†For extra control while braiding, place a pea-sized amount onto the back on your hand. As you braid, use your fingers to take small amounts and smooth flyaways. For maximum texture, apply a pea-sized amount to the palm of your hand. Mist Texture Finishing Spray into your plam and blend. Shape the hair using your fingers.